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Roamobi is the generic name of the Mobile Roaming Products built on the revolutionary GSM1 & IP2 Mobile Platform. Roamobi is the generic brand of a new micro mobile handset which will be produced directly with the inventors of a credit card sized dual band and quad band handset. Roamobi Handsets will be powered by GSM1 Roaming technology, which will enable the mass distribution of a low cost second handset for the over 1 Billion Mobile subscribers who travel across international borders. The handsets are designed for high quality voice & SMS communication and are small enough to be carried in a shirt pocket or small purse. The product will be launched via our growing band of VMSP partners around the globe starting in late 2010. For enquiries on distribution please contact GSM1 or register on the VMSP site. Mike Kellett describes the GSM1 network in an interview at CES Las Vegas.

In 1991 Mike (GSM1/IP2 co-founder) had established a company in Sub-Saharan Africa working with CallBack technology. He had become passionate about the need for low cost business communication in developing countries. The whole African continent was crippled by expensive communication costs and although mobile phones were widely available, the cost of using them, particularly for international calls was prohibitively expensive. Mike saw the opportunity to create a new type of ‘CallBack’ technology called SMSCall which would utilize the new ‘text messaging’ functionality in GSM mobiles, to trigger calls that would bypass international mobile tariffs. Although the original conceiver, he later joined forces with a Canadian inventor who had secured 7 million USD to develop and patenting the SMSCall technology.

By 2004 there were some 25,000 users of the SMSCall service in Africa and in over 50 countries around the globe. Mike secured additional funding in Norway and created the UK companies SMSCall International & SMS Call Ltd. This led to a business partnership with a Dutch inventor and the patent owner of ‘SCC’ (SIM Controlled Calling) He had patented this technology back in 1999 but due to great opposition from incumbent mobile operators, had yet been able to commercialize his invention. He had however secured some 22 million Euros of investment from BT & Alcatel in Holland, to build a fully operating SCC platform and had formed the first true MVNE called INMO which was a JV with BT. In 2007 they formed a joint venture company in Norway, called Unify Mobile (Norway). This company was given global exclusivity in November 2007. Mike Kellett presently serves as CEO  & Chairman and this inventor is a major shareholder and director. Following the formation of IP2 in London, the generic ROAMOBI was launched as the global brand for products and services launched on the IP2 Mobile platform.

To satisfy Corporate Customers, Mike realized that additional applications must be run on GSM handsets to better handle calls and make ‘Callback’ transparent to the user. This led to completing a working relationship with a Symbian developer who had patented a mobile application that would greatly compliment the IP2 solution. Mike also discovered that additional things could be done inside the mobile operator network and he completed a JV company with an American Inventor who had a patented intelligent HLR platform in Southern United States. Additional partnerships have followed and IP2 now as an integrated global mobile solution which is set to revolutionize mobile communication providing;

• Unified Services on One Global GSM Network.
• Simplified Global Low-Cost Tariffs.
• In Country SoftSIM Solutions.
• Total Call Control.

Our focus is on meeting the needs of three target customer groups – companies engaged in international travel or seeking to reduce international & none-geographic call costs within the local country, tourist and international students who migrate across borders regularly, with a value proposition that emphasizes cost savings, and uniform services. By June 2009 a ‘ThruKall’ SoftSIM application on Nokia Smart phones & Blackberry and are presently conducting trials with a major Japanese Operator who would provide the application for it tens of thousands of Japanese customers coming to Europe each year and the several hundred thousand permanently stationed here.

In late 2009 /GSM1IP2 was invited by the UKTI to enter the prestigious Las Vegas Consumer Technology Competition. The winners would be awarded a place at the prestigious ‘Unveiled’ event held in Las Vegas in early January 2010 as part of Consumer Electronics Show (CES) This will be attended by 3000+ of the worlds technology press.

The UKTI have been very supportive and have agreed to do an OMIS (Overseas Market Introduction Service) at a number of their 99 trade missions around the globe. The first being Hong Kong in early 2010 where GSM1/IP2 will be given embassy facilities to present the VMSP program to an embassy invited business audience. This will be followed by Japan, Middle East and South America.

As mentioned above GSM1's unique position stems from the fact that it is not in any financial debt from any of the Technologies it is integrating. It does have however exclusive rights in place to key elements of its commercial offering. It is able to pull back from being tied up as a MNO, burdened with the debt of 3G licenses. It is not tied up as many Handset manufacturers are, due to the semi-monopoly of the MNO’s who buy their product. Neither is it hamstringed by limitations on use of its software applications like many solution vendors who are dependent on permission being granted by MNO’s to sell their applications. GSM1/IP2 will continue to work with independent Mobile Operators such as the MNO formed by the SCC inventor in Switzerland. GSM1/IP2 is in a truly unique and independent position to roll out its own global virtual network built on the following key technologies.